Marka Mutfağı, led by Ömer Karapınar, is a organization consisting of 55 young people, students and newly graduates from various universities, originating marketing-oriented ideas and campaigns for Brands on a voluntary basis. The organization aims to evaluate brands from an external perspective unlike those working in the sector and develop an approach away from clichés to produce solutions for the problems encountered. Marka Mutfağı, which has been in work since September 2015, has carried out studies with many national and international brands.